On this weeks Digital Download, size matters for Yahoo, T.G.I. Friday gets a woody, and Ford Fiesta’s siesta.

Yahoo, in attempts to remain relevant, is set to unveil a massive new marketing campaign … yawn.

Ford Fiesta’s digital influencer “movement” has come to an end …. now what?

Baby makin’. . . there’s an app for that. Bonus, it’s cheaper than a real child at $2.99.

T.G.I. Fridays, like so many others, is desperately trying to do the “social media” thing by throwing itself full force into Facebook. They have taken Woody, a typical slacker type male, to create a “relate-able persona” paired with a free burger campaign to grow their fan page. We shall see how this goes…

Just be glad your name does not make for an unfortunate email…..#fail