Saturday June 20th marked the annual release of the limited edition Premium Nike SB Blue Lobster at Concepts in Cambridge, Ma.

With only 300 pairs available in the whole world, Sneakerheads began lining up days before the release to snag their spot in line to purchase these $250 dollar kicks.

(Photo By David L. Ryan/Globe Staff)

Customers were also awarded a skateboard, t-shirt and mixed tape with their blue shoe purchase. The shoe is placed in a buoy style box to complete the lobster theme.

Following the sneaker release, Concepts pulled up the anchors and set sail out of Boston Harbor on the MV Freedom for the Brew Live Cruise. Street Attack was invited aboard and joined in the celebration that included drinks, DJ’s, a photo booth and live performances from local Boston artists.