Help warm a heart this winter by donating a coat. Lands End and the Boston Coalition for the Homeless are encouraging residents to donate gently used coats for a cause that hits home, literally.

Their bone chilling display on the Prudential plaza really exemplifies the stark reality of Boston’s homeless problem. Hard to ignore, this parade [...]

Grab your broom sticks and let’s go for a ride!
Tomorrow night Red Bull will be hosting the Red Bull Witch Hunt, a broom stick (ehh bike) ride from Boston to Salem. Hope to see you all there with your tricked out Nimbus 2000… or your Huffy. Unsure about participating? Check out the teaser below.

This past Sunday Gatorade released a unique commercial that was created on the streets of Chicago. Rejoining with their long time brand figure Michael Jordan, who doesn’t appear in the ad, the commercial ends with a luminescent picture of Jordan made from over 14,000 lit bottles. Earlier this year Gatorade released limited edition black [...]

Street Attack’s Senior Simulator was featured on Good Morning America. Check out the custom built aging suit in action below:

Ah…what a classic by the British electro-dance pop duo, The Pet Shop boys.

Nearly 25 years later, the duo is back with a new album entitled ‘Yes’, coming out in the US on April 21st. We recently caught wind that the famed animal rights organization, PETA (People for the Ethical Treatment of Animals) has asked them [...]

Love Diesel’s opening event series for their new store on Fifth Avenue, NYC. Instead of throwing the expected celeb-ridden party, Diesel cleverly crafted a guerrilla marketing campaign that really caught and engaged the attention of their consumers.

“Five on Fifth” showcased real NYC dinner parties which were held in the store window. With a different theme [...]

During the last weekend of holiday shopping in December 2008, Street Attack was hard at work, not looking for those last minute bargains, but seeking out those last minute shoppers. McGregor, a European clothing line that recently launched its first store in the Natick Collection, commissioned Street Attack to build brand awareness and boost sales [...]

As 2008 comes to an end, we’d like to pay homage to some of the great street marketing campaigns of the year. Check out this 4 and a half minute compilation of some of the best, brought to you from bloguerrilla:

ZUJI, an online travel company, is committed to “helping holidays happen,” that is, saving you money so that you can do whatever you want during the festive season. How, you mask ask, is ZUJI accomplishing this? By selling beans, cheaply, lots and lots of beans.

ZUJI wanted to sell everyday items at low prices so that [...]