Street Attack - Blog » Adidas http://streetattack.com/blog Street Attack - Brooklyn, NY United States We are an alternative and experiential marketing voltron. This is our blog. It is full of tasty chunks and trends and non-traditional executions. It is advertising unadulterated. Dig in, and enjoy. Wed, 28 Jul 2010 13:43:03 +0000 en hourly 1 http://wordpress.org/?v=3.0 Adidas Goes Big for UEFA EURO 2008 http://streetattack.com/blog/index.php/2008/08/11/adidas-goes-big-for-uefa-euro-2008/ http://streetattack.com/blog/index.php/2008/08/11/adidas-goes-big-for-uefa-euro-2008/#comments Mon, 11 Aug 2008 16:48:00 +0000 admin http://streetattack.com/blog/?p=82
Adidas Goes Big for UEFA EURO 2008

Adidas pulled out all the stops for its promotion of UEFA EURO 2008, building a 108-foot, 7 ton replica of a huddle featuring all of Europe’s top soccer players. The epic monument can be found in the grand hall of Zurich’s train station.

huddle Adidas Goes Big for UEFA EURO 2008
On top of offering an amazing visual display, the monument also comes to life twice a day during rush hour when commuters and visitors can hear the players cheering each other on in their respective languages. Take a 360 degree tour here and check out the video below:

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