Help warm a heart this winter by donating a coat. Lands End and the Boston Coalition for the Homeless are encouraging residents to donate gently used coats for a cause that hits home, literally.

Their bone chilling display on the Prudential plaza really exemplifies the stark reality of Boston’s homeless problem. Hard to ignore, this parade of human card board cut outs represents the increasing number of homeless in our great city who stand faceless. (Each figure represents 10 homeless people)

To find out more information and to learn where to donate visit Big Boston Warm Up. The website is also a shocker and contains many appalling facts that would make even the biggest Scrooge search his closet for a donation.