Archive for cause marketing

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Awearness

Street Attack was on the scene last night at the Boston launch party for Kenneth Cole’s new book AWEARNESS: Inspiring Stories about How to Make a Difference.

Service Nation founder and City Year co-founder, Alan Khezei, and renowned lawyer, Alan Dershowitz, gave stirring speeches on the importance of service and cause recognition. Check out more at [...]

New York Times Spoof

Pranksters caused quite a stir Wednesday morning when they distributed thousands of fake, but authentic-looking copies of the New York Times that declared, “IRAQ WAR ENDS.”

The pranksters – who included a filmmaker, three Times employees and an art professor – funded the project through online donations. The papers are dated July 4, 2009 and portray [...]

Gobal Warming: What’s the fuss all about?

Ogivly Action launched a clever public awareness campaign for MTV Switch about global warming. The agency created realistic inflatable hands holding a sign and placed them throughout canals in Amsterdam where water levels have been rising. Creepily effective.