If just seeing those words caught your attention, imagine how much buzz Lush employees are generating walking around London in nothing but ass-exposing aprons.

Lush, a cosmetics company that prides itself on its green efforts, is pushing forward with its bold campaign, spreading the message that less is more; that is, packaging is wasteful and harmful to the environment. Last year employees turned heads and spread their message in Berlin. While this is not the first time Lush has exposed all, it nonetheless offers insight into just what it takes to make a splash in today’s media-saturated market.

Pictures are from the Berlin promotions and were found at GreenPacks.