With offices in Boston and Brooklyn, Street Attack is a non-traditional and digital marketing agency. Since 2001, the company has provided successful strategy, creative and nationwide execution for consumer facing companies and web-based businesses. We work with our clients to create and implement short-term and long-term plans that drive buzz, increase traffic, create community, and grow sales.
Street Attack also owns and operates a revolving storefront in Brooklyn, NY: www.303grandnyc.com.
Brett Zaccardi
As CEO and co-founder of Street Attack, Brett brings nearly a decade of hands-on experience in guerrilla marketing and non-traditional advertising to the table. Over the years, Brett has worked on hundreds of alternative marketing programs and has been featured as a voice on the new marketing landscape in news publications including: The Boston Globe, CNN Money and American Express Open. Additionally, Brett has spoken at industry conferences including the 2006 Entercom Sales Conference and the Red Bull Northeast Brand Summit.
Joel Idelson
As President of Street Attack, Joel Idelson has a wide range of responsibilities ranging from internal operations to the strategic direction and digital marketing services execution for several national and global clients. Joel is also a creative and spent several years creating and marketing television, film, and musical projects on a global basis via traditional and digital distribution channels. Prior to Street Attack, Joel was a Vice President and senior leader at two of the world’s largest & successful digital marketing firms, Digitas, Inc. (acquired by Publicis Groupe) & Razorfish Inc. (formerly Avenue A | Razorfish, acquired by Microsoft in '07 & Publicis Groupe in '09).
Stash Karandanis
As Vice President of Business Development of Street Attack, Stash Karandanis is charged with building relationships between Street Attack and a wide range of clients. Stash has proven his unique style of business cultivation through more than 15 years of hands on experience. In an industry where people often try to "think outside the box," Stash has no idea where the box even is. Prior to Street Attack, Stash was Vice President of Market Development for Office Media Networks. OMN is a media company affiliated with WSJ that streams custom content to office buildings around the country. When not spending time with his family and friends, Stash can likely be found near a body of water fly fishing or spear hunting.
Mark Daniel
Transplanted in Dallas TX from So Cal, Mark brings nearly 20 years of national sales production, target marketing, asset management and entrepreneurial leadership to the table. With a professional background in financial services, corporate real estate and digital-media, Mark has partnered with numerous Fortune 500 companies to develop and execute expansion strategies that support growth and financial objectives; delivering key initiatives that optimize bottom-line profitability and maximize national market-share. When Mark is not chasing down the next big deal for his clients, you can usually find him anywhere there is sand and surf, coaching his Sons football team or cheating at golf. mark@streetattack.com
Mykim Dang
Born and raised in New York and New Jersey, Mykim migrated to Boston in 2005 to study film and visual theory at Emerson College. Mykim has been producing various short and long form media since 2004 and has worked with institutions such as The Museum of Fine Arts, Boston, The Institute of Contemporary Art, Zipcar and WGBH Boston. In addition to her engagement with the media arts, Dang also creates custom skateboard decks and owns a company called Dichotomy Skateboards. The vision of the endeavor is founded upon Dang’s belief in enhancing the relationships between artist and audience, creator and product. Dang also creates music as a independent singer/songwriter and is an active member of the all-female, Boston based urban artist collective “Paint Pens in Purses.”
Bruce Lorange
Meet Bruce L’Orange, our resident brand strategy sherpa. When not vagabonding, playing acoustic guitar, or drinking whisky with his wife, Bruce is brainstorming revolutions, and burning up his Lenovo creating copy, proposals, and crowd-halting alternative concepts. Having run his own fashion label in Tokyo, worked as a bilingual radio DJ in Kobe, and enjoyed semi-celebrity status as a Japanese shopping television host, Bruce is also our in-house expert on all things Japan. He’ll tell you more over a strong cup of coffee if you contact him at bruce@streetattack.com.
