Coach X StreetAttack
Street Attack helped bring Coach’s first ever runway show to life globally through an immersive integrated experience. COACH was celebrating it’s 150th year anniversay and being it’s first ever runway show they wanted to do something extra special and elaborate. We worked with creatibe and technology teams to live stream the fashion show live from the runway on the high line to several stores globally. In concert we produced live viewing events in store in NYC and LA.