Under Armour X StreetAttack
We helped Under Armour celebrate its 10 year anniversary of the E24 with a streetball basketball tournament. Using an unprecedented street level media campaign, we activated lifesize imagery of basketball players during game-time moments. Locations site responsive wheat pastings placed in iconic street court basketball locations and street furniture. We fit wheat pastings to the contours of the landscape to bring the creative to life. All of this leading up to the E24 basketball tournament at Brooklyn Piers at a sell out crowd.