Webster X StreetAttack

Mobile Banking Experience

To help Webster Bank expand its Boston footprint, Street Attack designed and built a mobile banking experience that replicated an actual Webster Bank in the wild. Consumers could receive a Warm Welcome from Webster and interact with actual bankers by boarding our Mobile Bank Truck. We also produced all the materials and giveaways including special, handpicked boxes for media and influencers.

Results

We engaged tens of thousands of potential new customers, acquired thousands of emails, and even qualified live leads for new checking accounts – all from the warmth of our Mobile Bank Truck. The hot coffee and cannolis from Mike’s Pastry went a long way.