Plan of Attack:
If you’re a bank, you don’t break into a flooded market like Boston with advertising alone. So when Webster Bank asked us to help their expansion efforts, we responded by designing and building a truck. Not just any truck – this was a full-on mobile banking experience that replicated an actual Webster Bank in the wild.
With the help of an amazing street team and an army of enthusiastic bankers, we spent four days showing Bostonians just how far Webster is willing to go in the name of service. We handed out bottled water. Bought people lunch. Even shared fresh cannoli and coffee – all in the name of great service on a neighborhood level.
Augmenting the warm, welcoming bank on wheels, Street Attack leveraged hyper-targeted OOH media, fun activations, local partnerships, influencer kits and seemingly endless random acts of kindness. We also produced all the materials and giveaways, including special handpicked boxes for media and influencers. And we really connected.