Plan of Attack:
When you go to all the trouble to bring in a monumental Dinosaur Safari exhibit, naturally you want to let everyone know. So the Bronx Zoo enlisted Street Attack to work alongside their media agency of record. Our solution: a borough-specific wild posting blitz, topped off by a giant T-Rex hero mural in Tribeca.
We started by scouting and securing over 100 prime locations across Brooklyn, Manhattan and the Bronx. As is typical on our wild posting projects, these were handled “guerrilla style.” This is a great way to keep placement costs to a minimum, all in the name of stretching every dollar.
Our team handled all aspects of non-traditional media planning, placement and production.
For the T-Rex mural, we needed to engineer the full takeover of a building at least 40’ tall. Beyond simply scouting and securing the space, we handled all permitting, production and location management.
It’s worth noting that Street Attack indemnifies our clients of any liability in wild posting campaigns. We also maintain an on-call presence throughout the life of the campaign, ensuring 100% uptime and compliance. Yes, there’s a right way to do everything.
