Welcome to Street Attack -- an alternative and digital marketing agency tapped into the pulse of the modern voice and the new social landscape. We are forward-thinking individuals, cultural curators, pioneers of new media and viral savants of the digital space.
We work with brands, individuals, companies, and events to create real programs that build positive lasting experiences.
1.5.09 Shaping Youth review of Ashoka Youth Venture!
"The two yutes..." "And just what exactly is a Yute?" What...is a My Cousin Vinny reference too obscure? If you haven't heard it enough out of our mouths, the Beta blog, Shaping Youth, has broken down just why the Ashoka Youth Venture program has been such a huge success. "...the pooled clout of Best Buy @15 with Ashoka Youth Ventures has the savvy leveraging [...]
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1.2.09 McGregor takeover at the Natick Mall
During the last weekend of holiday shopping in December 2008, Street Attack was hard at work, not looking for those last minute bargains, but seeking out those last minute shoppers. McGregor, a European clothing line that recently launched its first store in the Natick Collection, commissioned Street Attack to build brand awareness and boost sales around the holiday. With most in-mall advertising reserved to a-frames, free standing signs, and above [...]
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12.16.08 Gathering intelligence for Propellerhead
Street Attack executed a one month street intelligence program for Swedish music software maker, Propellerhead. With the help from our friends, SET Japan, we analyzed user experiences from amateur musicians and retailers in Shimokitazawa, the heart of the underground music live-house scene in Tokyo.
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12.10.08 CPR Magazine interview
The leading resource for today's Healthcare marketers CPR is a bi-monthly magazine for healthcare marketers. It covers the issues that affect marketers' jobs everyday and brings timely information that can help "breathe new life into their healthcare marketing strategy." Through industry experts and the latest studies and statistics, CPR provides insight into marketing trends, consumer habits [...]
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12.10.08 Famous Friends Dance Party!
Another Saturday night, another Famous Friends dance party. Check it out this week at The Studio at Webster Hall in Manhattan. As always, the Photobooth will be up and running, free of charge. Drop by in you're in the city!
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12.3.08 CPR Gear: The Heartbeat of New England
CPR Gear is uniting New England sports fans with its lines of vintage T-shirts and Street Attack is proud to be part of the action. We're in the midst of creating a campaign with grassroots, influencer and online pushes to be executed in the upcoming months.
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12.1.08 Best Buy @15 Challenge with Ashoka Youth Venture
Street Attack is excited to announce the launch of our campaign with Ashoka Youth Venture to promote the Best Buy @15 Challenge! The competition promotes youth social entrepreneurship around the world. Online voting for the Youth Venture finalists starts today and continues through January 9, 2009. Fifteen winning teams will receive $10,000 each from the @15 Fund to support their ventures. Vote or check out a complete list of the finalists
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11.27.08 Equinox
Equinox is opening a new fitness club in Boston's Financial District and we've been hitting the streets to create some awareness. The sales office is now open and the Back Bay location is still up and booming.
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