Plan of Attack:

We helped DTC grocery delivery company, JOKR, expand their NYC footprint and drive user acquisition. Fresh products and favorite local brands get delivered to your doorstep in only 15 minutes, or less. The brand wanted awareness and drive customer app downloads.

Our Solution

 Create giant inflatables throughout New York City and give out free products for every customer downloading the JOKR app.

Using everyday illustrations from the brand, Street Attack created 10 foot inflatables that would catch New York City’s attention.

We designed 4 different props representing a variety of products that are available on the app: Avocado, Oat Milk, Ice Cream Pint, and Spray Bottle.

Over the course of 5 days, Street Attack launched 16 activations in different locations of the city to have foot traffic sign ups, and receive $25 off their first order.