The Challenge:
In the competitive landscape of luxury automotive, “loyalty” is more than a program—it’s an lifestyle. JLR (Range Rover) and Kammui needed to translate the intangible feeling of Range Rover ownership into a tangible, aspirational reality for their top-tier customers. The goal was to launch their “curated outdoor luxury” menu with a narrative that felt less like an advertisement and more like an exclusive invitation into a world of refined taste.
The Plan of Attack:
Street Attack elevated the campaign by focusing on the “Ise-Shima Experience” through the eyes of two Japanese cultural titans: renowned architect Makoto Tanijiri (@tanijirimakoto) and chef/restaurateur Naoko Tanijiri (@naokotanijiri).
Our production team followed the pair as they were chauffeured in the flagship Range Rover HSE along the sweeping vistas of the Ise-Shima Skyline. By documenting their journey from the spiritual foundations of the Ise Shrine to an intimate dinner at the hyper-exclusive COVA resort, Street Attack showcased the vehicle not just as a mode of transport, but as an essential companion to a life well-lived.
To ensure the campaign resonated across all touchpoints, Street Attack meticulously edited the flagship film into a suite of high-energy, SNS-formatted clips. These digital assets translated the long-form luxury of the Ise-Shima coast into bite-sized, thumb-stopping content designed to drive engagement and desire among Range Rover’s most discerning loyalists.
