BUBLY wanted to bring their latest flavor, “Peach Bellini,” to life in an unforgettable way, transforming the typical work-from-home routine into something truly extraordinary. Enter WFHawaii, where four lucky winners from across the U.S. were flown to the breathtaking island of Maui for the ultimate work-from-paradise experience.
Our Solution:
In collaboration with local builders, Street Attack designed and constructed four stunning “cabanicals”—luxurious, custom-built workspaces that each winner could call their own for 10 days. These cabanical setups allowed for an inspiring workday view of Maui’s pristine beaches, combining productivity with relaxation in one of the world’s most beautiful locations.
This activation was all about elevating the BUBLY brand experience while tying it directly to their refreshing new flavor. From start to finish, it was a visual and sensory delight, setting a new standard for work-from-home campaigns.
Results
50M+ impressions across digital and social platforms
100% positive engagement from participants and online community
++ elevated bubly’s brand to new heights with immersive and unique experiences