Plan of Attack:

Street Attack helped CALLEN bring the PBR Easter Kegg Hunt to life in four major cities—Milwaukee, Philadelphia, Portland, and Tampa—targeting die-hard PBR fans with a fun and spirited Easter twist. Our team art directed, hand-painted, and carefully organized hidden kegs across each city, creating a vibrant scavenger hunt that left no fan without a challenge. 

Our Solution:

 With the help of our team of Brand Ambassadors and Field Managers, clues were scattered throughout key neighborhoods, driving hundreds of participants to take part in the search. The prize? Four lucky winners walked away with a $150 gift card and their very own PBR keg—bringing the spirit of Easter and PBR fandom to a whole new level.

 The kegg hunt was more than a contest; it was a celebration of community, creativity, and, of course, a love for PBR.