Author: brett zaccardi

ABM  ABM An old favorite with a new kick Plan of Attack: American Born Moonshine was a new liquor brand founded on two age-old traditions – bootlegging and rebellion. They engaged Street Attack...

BRONX ZOO BRONX ZOO A really big idea for the Bronx Zoo Plan of Attack: When you go to all the trouble to bring in a monumental Dinosaur Safari exhibit, naturally you want to...

WEBSTER BANK WEBSTER BANK Nobody said banking has to be boring Plan of Attack: If you’re a bank, you don’t break into a flooded market like Boston with advertising alone. So...

OSCAR OSCAR Taking health insurance to the streets Plan of Attack: For their crucial 2020 open enrollment season, New York-based health insurer Oscar wanted a full-court press...

DANONE NA DANONE NA NFL + Oikos: A winning playbook Plan of Attack: Danone North America wanted to gain maximum leverage from their Oikos Greek Yogurt/NFL partnership. The 2019...