PLAN OF ATTACK:

Longtime partner Taira Promote came to Street Attack to help craft a visually engaging promo video for THK’s new concept vehicle the LSR-05. Street Attack rose to the challenge and called upon Artem Skiy and Brandon Strack to craft a cinematic promotional film that would make audiences wonder if this car was coming from one of the big 3 Japanese car makers.

Utilizing a mix of real-world shooting on a test track, product shots, CG, and a volumetric LED studio to virtually shoot the show car in a range of environments, Street Attack and it’s production partners created an incredible visual story that spanned from concepting the vehicle, testing components as well as track tests on the testing car, LSR-04, to the final concept car that was unveiled at the Tokyo Mobility Show.